Mytheresa’s journey to become a world leader in digital luxury shopping began 30 years ago when Susanne and Christoph Botschen opened a boutique in Munich. Nine years later, Mytheresa took the bold step of launching one of the world’s first online shops for luxury brands, becoming a pioneer in the industry. Today, online sales account for more than 95 percent of Mytheresa’s business. With double-digit growth rates and loyal customers, Mytheresa is one of the few true success stories in digital luxury shopping.
Susanne and Christoph Botschen establish the Mytheresa multi-brand boutique in Munich, Germany.
Launch of the German and English website Mytheresa as one of the world’s first online boutiques for women’s luxury fashion.
Launch of the French and Italian website.
Mytheresa opens a 10,000m2 logistics center in Kirchheim, Munich.
Launch of the Arabic website.
Launch of the Chinese website.
Mytheresa opens a new logistics center in Heimstetten, Munich with a rack storage area of 32,000m2 over 4 floors. Launch of the Korean website.
Launch of the Spanish website.
Launch of Mytheresa Kids, which represents the most elevated selection of children’s fashion.
Launch of Mytheresa Men, which represents the most elevated selection of men’s fashion.
Mytheresa celebrates its debut on the New York Stock Exchange. Mytheresa announces the 2023 opening of a new logistics site at Leipzig/Halle Airport with a storage area of 55,000m².
Launch of Mytheresa Life, which represents the most elevated selection of home décor and lifestyle products.