OUR STORY
Mytheresa is a leading luxury multi-brand digital platform. Founded as a boutique in 1987, Mytheresa launched online in 2006 and offers ready-to-wear, shoes, bags and accessories for womenswear, menswear, kidswear as well as lifestyle products and fine jewelry. The highly curated edit of up to 250 brands focuses on true luxury brands such as Bottega Veneta, Brunello Cucinelli, Dolce&Gabbana, Gucci, Loewe, Loro Piana, Moncler, Prada, Saint Laurent, The Row, Valentino, and many more. Mytheresa’s unique digital experience is based on a sharp focus on high-end luxury shoppers, exclusive product and content offerings, leading technology and analytical platforms as well as high quality service operations. Mytheresa is part of LuxExperience, the leading digital, multi-brand luxury group and reported €988.5 million GMV in fiscal year 2025.
1987
Opening of the THERESA multibrand boutique in the heart of Munich
2006
Launch of the German and English Mytheresa website as one of the world’s first online boutiques for women’s luxury fashion
2012
Launch of the French and Italian website.
2013
Mytheresa opens a 10,000m2 logistics center in Kirchheim, Munich.
2015
Launch of the Arabic Mytheresa website
2016
Launch of the Chinese website and opening of a local office in China
2017
Mytheresa opens a new logistics center in Heimstetten, Munich with a rack storage area of 32,000m2 over 4 floors. Launch of the Korean website
2018
Re-opening of the refurbished and extended Mytheresa store in Munich with new design by renowned Italian architect Roberto Baciocchi. Launch of the Spanish Mytheresa website
2019
Launch of Mytheresa Kids, which represents the most elevated selection of children’s fashion
2020
Launch of Mytheresa Men, which represents the most elevated selection of men’s fashion, and opening of the Mytheresa Men store next to the Mytheresa store in the heart of Munich
2021
Mytheresa celebrates its debut on the New York Stock Exchange and its expansion in the US market, also with the opening of a local New York office
2022
Launch of the Mytheresa Life category, which represents the most elevated selection of home décor and lifestyle products
2023
Opening of a new 55,000m2 state-of-the-art distribution center at Halle/Leipzig Airport. Introduction of Certified Pre-owned luxury watches in collaboration with Bucherer and extension of fine jewelry assortment
2025
Mytheresa successfully acquires YOOX NET-A-PORTER from Richemont
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